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Creating Passionate Users: User Community and ROI
Kathy Sierra tells why it’s a good idea to invest a part of the marketing budget in building User Communities and gives several tipps how to do it.
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shedwa: Greenpeace Tries to Make Kleenex Cry
A Kleenex PR campaign got target of a campaign of Greenpeace (hard to understand? Watch the video…)
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Hill & Knowlton started a product blog on a Motorola Mobile Phone in Canada. Yet, there are only few comments
and I really miss an „about“-page
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Hi Thomas… thx for the mention… just some clarification, the KRZR blog does include an „about“ section in the menu at the top-right of the site – as we wanted to ensure full disclosure on this campaign. As to your second point regarding comments, and while we always welcome comments, the point of the site is to point to, and support, the bloggers with whom we’ve provided the KRZR… Essentially, our goal is to not only create our own „community“ around this campaign, it’s also to drive viewers to the bloggers themselves who are testing out the phone… click on „reviews“ in the Categories section and you’ll see the kinds of things we’re linking to. Cheers.
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Hi Brandan… thanks for the clarification and my apologies – you’re definitely right concerning the „about“ page – I just didn’t realize it while surfing the content. The idea using a blog to link bloggers with similar interests (the KRZR) is quite simple but very interesting since it gives more visibility (and transparency) to the campaign. I’m courious who the blog will develop – especially since we have a lot of discussion on product reviews of bloggers in Germany.
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