A good idea: PR-Newswire (PRN), the leading distributor of press releases in the US is integrating the „technorati this“ button into each press release. This allows everyone to get the buzz on a release just with one click.
Todd Defren states:
„What this deal represents is the growing respectability of Social Media. PRN is the grandaddy of Establishment newswires. This deal sends one more, strong and clarion signal to Corporate America that the voice of the people cannot be ignored.“
I agree. But on the other hand: Doesn’t this deal divide classical media and social media? Personally, I’d prefer a search showing me both – the buzz within blogs _and within online newspapers or magazines. This would be really transparent. But it wouldn’t work with technorati – I suppose, we would need a fusion of Google BlogSearch and Google News.
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I think Sphere (Sphere It) is close to what you’re looking for, in terms of search.
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Thank you very much – looks interesting. My first impression is that is doesn’t really work within the German news- and blogosphere. But I will play with it a bit more. Has anyone experience with it? Or further suggestions?
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