links for 2007-09-21

6 Gedanken zu “links for 2007-09-21

  1. Dear Thomas – I’d love to comment – but it seems that for some reason your 2 cents aren’t finished. Assuming that you are argueing for a dark blog – couldn’t the other stakeholders attracted by a crisis just simply use the already existing corporate blog?

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  2. Bastian, thanks for the hint – del.icio.us cut the sentence.

    IMHO it should be first choice to have an established voice and established relationships to relevant stakeholders. Therefore a corporate blogs seems a good solution to me. And yes, I agree with you: the other stakeholders could just visit an existing corporate blog during a crisis.

    But on the other hand I don’t like to ban the idea of dark blogs totally since I think not every company has the possibility (and the necessity) to run a corporate blog during the whole year.

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  3. It is very important not to lose too much confidence during a crisis. This is a question of credibility. And a corporate blog has a larger credibility than a dark blog (due to its past continuous presence on the web). So, I’d prefer a corporate blog as instrument of crisis communication.

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  4. Me too, Thomas – in general. But I still think there may be exceptions. Just one simple example: I know several big companies with a distinct one-voice policy. I don’t know if they’d ever run a corporate blog. But their PR departments are realizing that a blog is a quick and easy-to-use CMS which can be started even without their IT-department. So a dark blog may not be the best possible solution but a pragmatic one.

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